Problem
The product needed more than a campaign landing page. Buyers must discover products by goal, understand quality claims, read supporting content and move into a coherent checkout path.
All work
Headless CMS commerce
Alliance Nature: a custom storefront built around catalog and content.
A headless commerce implementation connecting product discovery, editorial acquisition, checkout and operational content management without a template-storefront constraint.
- Role
- Independent product engineer · end-to-end owner
- Status
- Pre-launch · commerce and SEO hardening
- Ownership
- Product architecture, UX, frontend, backend, data, integrations and launch readiness
- For whom
- A commerce team operating a catalog and editorial content.
- The problem
- A landing page alone does not connect discovery to checkout and operations.
- What I built
- A custom storefront connected to catalog, checkout and a headless CMS.
The workflow behind the product.
What I built
A direct-to-consumer nutraceutical storefront being prepared for launch, combining commercial pages with educational content and operational catalog management.
Hard decisions
Catalog and editorial operations remain editable without coupling the customer experience to a monolithic commerce theme.
Product surfaces16:9 · open full screen
- 01Customer storefront
- 02Catalog and categories
- 03Product detail and content
System architecture
System map
- 01Customer storefront
- 02Catalog and categories
- 03Product detail and content
- 04Cart and checkout
- 05Express API
- 06Directus and PostgreSQL
Current-stage evidence
Current public scope covers the storefront, catalog, checkout path and journal. Catalog figures describe the current product concept shown by the live surface.
The storefront is in pre-launch. SEO rendering, checkout hardening, inventory controls, monitoring and backup verification remain explicit gates before advertising and commercial operation.
Platform breadth
A complete product system, not a collection of screens.
Alliance Nature is structured as an independent commerce platform: a custom customer experience sits above catalog, editorial, checkout and operational systems that can evolve without rebuilding the entire storefront.
Storefront system
A custom responsive interface establishes the brand, product narrative and purchase journey without a template storefront.
Discovery layer
Catalog, categories, goal-based navigation and filtering help customers move from a need to a relevant product set.
Editorial commerce
The journal supports education and search acquisition while creating deliberate paths back into products and categories.
Checkout workflow
Cart and checkout surfaces define the commercial state transitions that will receive final validation and payment hardening.
Headless operations
Express API and Directus separate the public experience from day-to-day product, category, article and order management.
Production foundation
PostgreSQL, containerized delivery materials, SEO controls, monitoring and backup gates form the operational base for launch.
Detailed scope
Inspectable engineering decisions.
What is implemented
- Custom responsive storefront and visual system
- Catalog, categories and product-detail routes
- Goal-based product discovery and filtering
- Cart and checkout flow
- Editorial journal and internal product linking
- Express API and Directus CMS integration
- PostgreSQL-backed content and operational data
- Production compose and deployment materials
Hard decisions
- 01Headless content boundary
Catalog and editorial operations remain editable without coupling the customer experience to a monolithic commerce theme.
- 02Content as a commercial surface
The journal is part of product discovery and search acquisition rather than a disconnected blog, with internal paths toward relevant catalog pages.
- 03Honest production readiness
SEO metadata, checkout failure handling, payment idempotency, inventory validation and operational monitoring are treated as explicit gates, not hidden behind visual completion.
- 04Custom experience over theme constraints
The customer journey, editorial hierarchy and product discovery model are owned by the storefront instead of being limited by a prebuilt commerce template.
Evidence
- Public storefront preview and catalog navigation
- Product, category, journal and checkout routes
- Directus and PostgreSQL integration in the project architecture
- Production deployment materials and operational tooling
- Documented SEO and commerce-hardening roadmap
- Separated presentation, API, CMS and database responsibilities
The decision path, step by step.
- 01
Discover products through catalog or editorial content.
- 02
Inspect the product details.
- 03
Continue through cart and checkout.
- 04
Manage content and catalog through the operational backend.
This walkthrough describes the implemented scope. For an authenticated product demonstration, send a brief; no customer information is exposed here.
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